When Coins got in touch with hook and loop, it became a disaster for cross-border sellers! 89 stores have been frozen!

When Xiao Bian first saw the word Coins, it would never be associated with hook and loop. However, Mr. Hong and Mr. Zhu Gui from Guangdong laid out the American trademark as early as 2016 and issued the certificate in April 2017. At the end of November this year, it filed a case for the first time to protect rights and frozen nearly 100 cross-border shops. At present, the case has applied for a preliminary injunction on December 11. I believe that the seller’s friend who was recruited didn’t intend to infringe, and even when he received the TRO frozen email, he was at a loss. Until he saw the evidence of infringement from the other party, he still couldn’t believe that it was a humble word like Coins, and the product involved was a niche category like hook and loop. However, I was surprised when I was surprised. After that, I should quickly clean up my sad mood and thoroughly check the products in the store in time to avoid being cheated again.

This hook and loop is a self-adhesive dot composed of pairs of coins, which can meet various DIY needs of users in daily life. Hooks and loop points are made of high-quality nylon and hot melt adhesive, which are durable; Hooks and ring coins can be attached to most objects, especially to the surfaces of smooth objects such as paper, plastic, glass, leather and metal in daily life. It is widely used in fixed objects, daily DIY activities of schools and families. When Coins got in touch with hook and loop, it became a disaster for cross-border sellers! 89 stores have been frozen!

Basic information of the case:

Prosecution time: November 24, 2023

Case number: 23-cv-16216

Brand: Coins

Law firm: Au-llc

The latest development of the case:

  When Coins got in touch with hook and loop, it became a disaster for cross-border sellers! 89 stores have been frozen!   

Brand profile:

In hook and loop, half of them are hook structures and half are fluffy structures, which can be adhered to various fabrics. Originally invented by Swiss engineer George de Mestaller, he found that the fruit of Stipa bungeana has a hook-like structure, which can adhere to the fabric, so he thought of fixing the rough surface with a hook, thus inventing the hook and loop, which was later widely used in various fields of life.

When Coins got in touch with hook and loop, it became a disaster for cross-border sellers! 89 stores have been frozen!

Trademark copyright information:

When Coins got in touch with hook and loop, it became a disaster for cross-border sellers! 89 stores have been frozen!

Examples of infringing products:

When Coins got in touch with hook and loop, it became a disaster for cross-border sellers! 89 stores have been frozen!

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