The word SWISS is no stranger to most people. It is not only a simple place name, but also a synonym for watches. It involves registered trademarks, especially cross-border sellers should pay attention to avoid infringement. No, on the 13th of this month, Florida Federation of the Swiss Watch Industry FH entrusted SMG Law Firm to initiate a cross-border trademark rights protection case against the trademark.
The Federation of the Swiss watch industry, usually referred to as “FH” or “FHS” for short, is one of the authoritative organizations and industry associations in the Swiss watch industry. Founded in 1876, the organization is headquartered in Geneva, Switzerland. For more than 150 years, the Federation and its predecessor have been protecting the interests of the Swiss watch industry. The Federation is the leading major trade association in the Swiss watch industry, with nearly 500 members, accounting for more than 90% of all Swiss watch manufacturers. The Swiss government authorized the Federation to implement the standards set by Swiss law on the geographical origin and quality of Swiss watches and other horological instruments. As part of its efforts to protect the use of SWISS people, the Federation has obtained the certified trademarks of “Swiss” and “SWISS MADE” for the geographical names of watches and other horological instruments. Cross-border sellers should pay special attention to avoid stepping on pits. 
Basic information of the case:
Prosecution time: September 13, 2023
Case number: 23-cv-61767
Brand: Federation of the Swiss Watch Industry FH
Law firm: SMG
The latest development of the case:
Brand profile:
Swisswatch is one of the famous watches in the world, including brands such as Omega, Earl, Rolex and Tudor. At first, the Swiss watch-making industry was not born and raised in Switzerland. At the end of 16th century, the religious struggle in France led to a massacre. Huguenots who followed Calvin fled to Switzerland, bringing with them the technology of making watches. This French skill was combined with the local gold and silver jewelry industry, and the Swiss watch-making industry appeared.
Trademark copyright information:
Examples of infringing products:
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