Monster Energy is a high-energy beverage introduced by Hansen Company in California, which was first introduced in 2002. Hansen Company challenges the global market by producing high caffeine functional drinks, mainly targeting young male consumers. The design of the brand is mainly black, with green or blue monster paw print trademark, aiming at creating a unique brand image. At present, Monster Energy has been sold in more than 50 countries and regions such as North America, Europe, South America and Asia, including Hong Kong, Japan, Singapore and South Korea. In addition to high-energy drinks, the brand is also involved in luggage, clothing, cycling equipment and other fields.
Basic information of the case: May 11, 2023.
Case number: 2023-cv-2971
Brand: Monster Energy Company
Law firm: GBC
Summary of cases in recent two years
Prosecution time, case number, brand of law firm, brand side
2022/5/31 22-cv-2851 GBC Ghost Claw Monster Energy Monster Energy Company
2022/5/24 22-cv-2743 GBC Ghost Claw Monster Energy Monster Energy Company
2022/1/31 22-cv-564 GBC Ghost Claw Monster Energy Monster Energy Company
The latest development of the case
Brand information
In the early days, Monster Energy mainly produced functional drinks, but now it has expanded to many fields such as luggage, clothing and cycling equipment. The brand’s most iconic pattern is three scratches (ghost claws). Even if the word Monster Energy is not used, it is a trademark pattern that is not allowed to be used.
Trademark copyright information
Examples of infringement
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