Founded in 1958, Epoch Company, Ltd is a toy and video game company from Japan. The company has attracted much attention by making video games such as Barcode Wars and Doraemon. Its brand Aquabeads Water Mist Magic Beads is a popular children’s toy, which is favored by Japan and European and American countries and won the annual Excellence Award. Aquabeads consists of colored plastic beads, which children can freely create various multi-dimensional designs according to the design.
Basic information of the case
Time of prosecution: April 19, 2023
Case number: 23-cv-2449
Brand: Epoch Company, Ltd
Law firm: HSP
The latest development of the case
Brand information
AquaBeads series of water mist magic beads toys are favored by children and are creative toys. The toy has been well received by consumers in Japan, Europe and the United States, and won the Japanese annual Excellence Award. Water mist magic beads can stimulate children’s creativity, freely exert their imagination in colorful magic beads, and create their favorite works of art. Different from traditional hand-made toys, water mist magic beads can be magically bonded without heating or adding glue, just spraying water.
Toys are one of the popular commodities of cross-border e-commerce, and their sales volume continues to grow, becoming a must-have category for major platforms. There are many festivals in the second half of the year, which is a hot selling period for toy products. However, at this time, we need to pay more attention to the prevention of infringement and never follow or sell fake products for immediate interests. Once the infringement is caught, it will not only be severely punished, but also cause irreparable damage to its own reputation. Therefore, it is particularly important to do a good job in intellectual property protection of products.
Trademark copyright information
Examples of infringement
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