SEGA is a leading video game developer in Japan, and ATLUS is a leading game producer in Japan, which has special advantages in role-playing games. The two companies have joined forces to become plaintiffs’ cross-border rights protection. What is the geometry? SEGA’s cross-border sellers should be no strangers. TME Law Firm represented its subsidiary SONIC THE HEDGEHOG in sonic the hedgehog, and filed as many as eight cases in just 23 years, which is a frequent visitor to TRO freeze. For details, please click on the following link to view: TME Law Firm represents SONIC THE HEDGEHOG, a famous cartoon character, to defend the rights of sonic the hedgehog, and the plaintiff’s brand has proposed to extend the restriction ban! Relatively speaking, ATLUS Company appeared as a plaintiff in a cross-border case for the first time, and was entrusted by keith, a well-known American plaintiff law firm. According to Xiaobian’s inquiry, this rights protection mainly involves 11 trademarks of SHIN MEGAMI TENSEI’s “True Megaten” brand products, of which “PERSONA” was registered in April 1999, so cross-border sellers should pay attention to investigation.
SHIN MEGAMI TENSEI Real Megaten is a role-playing game produced and distributed by ATLUS on GBA platform in March 2003. It is loved by players for its unique game world outlook, open role occupation system, interesting medium magic system, original LNC world outlook and plot tasks comparable to classic stand-alone games.
In the game, the player plays a selected ordinary person, signs a contract with other secondary demons, and gradually grows and fights to fight against evil forces and save the world. The plot background of the game is set in a mythical world. Players need to explore various regions, complete tasks and challenges, and interact and cooperate with other players.
Basic information of the case:
Prosecution time: November 29, 2023
Case number: 2023-cv-16350
Brand: Sega Corporation and Atlus Co., Ltd
Law firm: keith
The latest development of the case:
Brand profile:
SEGA’s origin can be traced back to the 1940s. It was founded in Honolulu, Hawaii, and moved to Tokyo, Japan in 1950s. At first, it operated amusement equipment such as jukeboxes, slot machines and pinball machines. In the 1970s, with the appearance and rise of arcade game, Sega began to set foot in this field, became one of the earliest companies to develop arcade game, and became the dominant player in a generation, creating many classic IPS, which were well known by a large number of players around the world. A variety of products they launched had a far-reaching impact on the later game industry. 
ATLUS was founded in 1991, when Asuka, the American subsidiary of ATLUS, established its mission to launch high-quality video games for the North American market. ATLUS lived up to its mission and won many followers in the game industry because of its high-quality, first-class Japanese content localization for the western market. ATLUS was initially recognized for its bold and far-sighted role-playing games, the most famous being the widely acclaimed Shin Megami Tensei series and the famous Persona series. ATLUS is famous for providing unforgettable story-driven game experiences for dedicated and enthusiastic fans around the world.
Trademark copyright information:
Examples of infringing products:
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