Founded in 1966, The North Face is an important member of VF Group, an American listed company. Headquartered in an energy-saving and environmental protection industrial park in California, USA, it is dedicated to providing professional equipment for outdoor athletes in every harsh adventure.
As the leading brand of outdoor sports in the world today, The North Face helps the world explore and challenge the limits of human potential with products that have been tested and explored by athletes and meet various outdoor needs. At the same time, the brand has always been committed to protecting the outdoor environment and minimizing the impact of human beings on the natural environment through various sustainable development projects. The North Face® products are available in high-quality professional sports retail stores all over the world.
Basic information of the case
Time of prosecution: April 6, 2023
Case number: 23-cv-60653
Brand: The North Face Apparel Corp
Law firm: SMG
The latest development of the case
Brand information
The establishment of The North Face can be traced back to 1966, when it was founded in San Francisco by two young people who loved mountain climbing. At first, it operated the retail of climbing equipment. With the brand growing, The North Face began to move towards the road of professional production. At first, the products they mainly promoted were tents, and then expanded to the production of backpacks and sleeping bags.
The name “North of The North Face” comes from the coldest and most difficult north slope on the mountain. The image source is Half Dome, a mountain peak from Yosemite National Park in California, USA, so the Chinese name is “North”, which means exploring the most difficult and dangerous outdoor spirit. In 1997, The North Face adopted a brand-new slogan-“Never Stop Exploring”, which has since become the most important spiritual slogan of the brand.
Trademark copyright information
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