Eight minutes will show you eight common reasons for freezing Amazon accounts and closing stores and their solutions.

Amazon novice opens a shop? Are there always many questions that you don’t understand, and your account is frozen unexpectedly, or even the store is closed? Follow Xiaobian to show you eight common reasons and solutions for freezing and closing Amazon accounts.

the first type: the store is blocked due to the contradiction between the product and Amazon’s relevant regulations.

As a company that takes care of consumers’ consumption experience, Amazon is very concerned about consumers’ experience and impression of products. Therefore, in the consumption process of some products, due to non-artificial and unpredictable factors, consumers receive obsolete and damaged products, which will affect the consumption experience, and will also lead merchants to get bad reviews or even complaints from customers. Under the constraints of Amazon regulations, it is very likely that a certain amount of complaints will be closed every time.

So how to deal with this situation?

Find out the illegal behavior of the store, solve the problem, and seek measures to prevent recurrence. After solving your own problems, submit a complaint email to Amazon official. Here, we should pay attention to several main aspects of Amazon’s visit to the store: product comments and negative feedback, satisfaction survey rating table submitted by customers, and product problems when sellers communicate with buyers (pay special attention to the subject of the email)

The number of times to find the complained products and the reasons for the complaints. The packaging of the products transported is not strict enough and the quality is poor. The products themselves are fragile, often damaged in the transportation process, and the sales of the products are sluggish. In the storage process, the products need to be depreciated. Some one-time and accidental mistakes need to be changed. Don’t limit yourself to the handling of the complained products. Sometimes other problems will be found in the process of product investigation. Think about whether other products provided by cooperative suppliers will have the same problems and whether it is necessary to replace new suppliers.

When writing a complaint email to Amazon, it may be an indispensable point. First of all, we should show the reason why the store was blocked, and then explain the solution of the store. Of course, what needs to occupy a large space is to talk about how to improve customer satisfaction and attract more consumers with long-term effects.

There should be achievable goals and concise solutions in the plan:

Efficient packaging and process treatment

Search for packaging materials suitable for products

Expansion of product management personnel

The necessity of inventory cleaning

Change suppliers regularly.

Key points of avoiding pits when products violate relevant regulations of Amazon. Be familiar with relevant regulations of all product categories and states of Amazon.

Strengthen the screening of uncertain products and don’t publish them.

Call a spade a spade in the product description, and identify the problems caused by the accumulation of products in the warehouse.

Don’t rush to re-publish the products for sale before confirming that Amazon has lifted the alarm.

Regularly check the status of inventory items and destroy unsaleable items in time.

Store products with different shelf life separately.

Test suppliers’ samples and choose reliable suppliers.

Centralized mailing of supporting products to avoid omission; Deal with the packaging problem of products that are easy to be stained with ash and damaged.

Indicate the warranty period, so that consumers can know the details before buying.

Strengthen the inspection of product status to ensure that the products are guaranteed before delivery.

Check the feedback frequently to prevent possible problems in time.

Store your own products separately from those supplied by other sellers to avoid being responsible for the illegal products of other sellers.

The second type: the store is blocked due to poor performance indicators of Amazon.

Performance indicators are mainly set for third-party sellers to encourage sellers to operate better.

Order defect rate

The order defect rate (ODR) is the main reference standard for Amazon to close the seller’s store. 1% is a baseline, and if it exceeds this value, it is likely to be blocked. A-to-Z claims and refusal to pay for returning documents need to be solved urgently.

Order cancellation rate and delayed shipment rate

The order cancellation rate and delayed shipment rate led to the closure of the store, indicating that the seller had problems in product inventory and distribution process. The order cancellation rate means that the seller cancels the order voluntarily, not the buyer cancels it. Delayed shipment rate refers to delayed delivery or forgetting to inform the buyer and provide the waybill number after delivery.

1. Solve the problem of order defect rate (ODR)

How to improve ODR status before making representations;

Ask suppliers to deliver replacement products in time to avoid A-Z and negative feedback;

Try to persuade consumers or Amazon to remove negative feedback;

Set up special personnel to check the product status, distribution process, etc.

According to customer comments, provide better packaging, stricter quality control, improve delivery speed, and change suppliers if necessary;

2. Deal with the problems of order cancellation rate and delayed shipment rate.

Update the order processing time, if it cannot be completed according to the normal standard;

If the order cannot be processed within a few days, make sure to change the website status to holiday mode;

Increase the total sales volume to reduce the rate of order cancellation and delayed delivery;

Changing suppliers or changing business models, if it is impossible to operate in the existing mode;

Check the recent records to find out whether the courier company delivered the goods in time.

3. Ensure that the account index is within a limited range.

1) Pursuing perfection

2) Take the initiative to deal with problems

3) Satisfy consumers

Improve the return rate and customer service dissatisfaction rate;

Clearly indicate the return policy.

Refund can be made if the customer accepts the refund within 48 hours after receiving the goods.

Whenever you refuse a return request, make sure it is completely reasonable.

Learn from past experience and try different ways to deal with it in reply.

The third type: the store is blocked due to the sale of fake goods.

Amazon’s anti-counterfeiting policy is that any goods sold on Amazon’s website must be genuine, and it is forbidden to sell unauthorized copies, pirated and counterfeit goods; If someone complains about selling on Amazon platform, the seller’s account will be easily stopped by Amazon and the funds will be frozen.

1. Check Amazon account.

In order to find out what factors may cause the store to be blocked, you need to review recent actions and understand how Amazon detects seller behavior.

(1) Amazon algorithm will conduct daily inspections according to the following points:

Monitor product reviews and seller feedback;

Scan the seller’s website policy, product description, product title and listed key information;

Check the reasons why consumers contact sellers (product problems, etc.)

Filter the A-Z claim submitted by buyers to find sensitive words;

(2) avoid the buyer’s misunderstanding

Buyers may think that you are selling fakes and complain to Amazon before contacting you, although they don’t mean to destroy your business. In some cases, buyers will think it is a fake because they lack some accessories or feel that they are not up to ideal.

(3) Understand the relevant regulations and anti-counterfeiting policies of the platform.

Amazon’s anti-counterfeiting policy is that any goods sold on Amazon’s website must be genuine, and it is forbidden to sell unauthorized copies, pirated and counterfeit goods.

(4) Check with suppliers

Ask all suppliers where they buy goods, and how to verify the authenticity of the products, and find out whether they are authorized to produce.

2. What should I write in the complaint email to Amazon?

Save the original certificate of each product;

Record all suppliers and their sources;

Solve the problems that cause the store to be blocked, such as clarifying the source and function of products;

Clear inventory regularly.

Change suppliers if necessary.

3. How to take preventive measures

Ask the supplier for a detailed invoice, and the brand and manufacturer name must be clear;

Make sure the file name is “Invoice” and save it in the correct format;

Look for suppliers who can provide you with quality inspection certificates, or only cooperate with manufacturers;

Find a guarantee for all products; If you can provide maintenance and extended warranty.

Avoid purchasing clearing products as the main purchase channel;

Check the seller’s account and solve the existing problems in time;

The fourth type: the problem of product and description leads to the closure of the store.

This kind of problem generally refers to the fact that the object does not match the picture, just like the reason that our online shopping clothes have color difference. What buyers expect is the ideal service. When receiving products that are seriously inconsistent with their imagination, it will definitely affect the user experience, initiate complaints, and the platform will intervene to warn or close the store more often.

Look for the reason to check some necessary information ·ASIN and UPC code: to know whether the goods received or returned by consumers are consistent with those in their own warehouses.

Product page: carefully compare the physical product with the picture, title, color and manufacturer.

Product key points: Does the product need warranty, accessories, normal operation, etc.

Product specifications and details: compatibility, size, model, weight, etc.

Product description: manufacturer’s description of the product.

Product comments: understand product performance, ease of use, etc.

Find the sales records of blocked products, find the commonality of bad reviews and check the inventory of goods. If there have been many problems with the goods involved, consider taking off the shelves to apply for checking the remaining inventory products in FBA inventory. The products stored in the mixed warehouse can check whether they belong to their own stores, write a complaint email to solve the problem, take a long-term view and propose appropriate solutions, so that Amazon can see your ideas.

Check the inventory regularly.

Refine the commodity description

Arrange regular inspection by personnel.

Avoid repeated shelves

Set the internal inspection process.

Label your inventory and don’t mix it up.

How to avoid problems? Don’t sell products that don’t match the real thing.

Indicate the answers to the questions frequently asked by buyers in the introduction.

Strengthen quality inspection and control

Strengthen contact with suppliers

Change the products that have been put on the shelves and are not in conformity with the real thing.

Fifth: the store is blocked due to the restriction of single account number and associated account number.

This is the simplest and most stringent requirement of Amazon: sellers are not allowed to have two or more accounts at the same place at the same time. This measure is used to prevent unscrupulous merchants from opening new accounts after their accounts are blocked, misleading consumers.

Find out the detailed reasons for the account being blocked and deal with it quickly. You can check several indicators: the IP address of the login account, the MAC address of the network adapter, the email address associated with the account, the seller’s information, the bank card account number, etc., and deal with it as soon as possible to avoid affecting the store operation.

Actively negotiate with Amazon and provide evidence to prove that the two accounts are completely different in product category, company type and even management system, and distinguish the two accounts from each other to avoid misunderstanding.

Provide a record of Amazon’s authorized dual-number business authority. If Amazon has authorized you to operate two accounts at the same time, you must provide the authorization record in time to improve the chances of winning the case.

The sixth type: the store is blocked due to brushing the bill, brushing comments and brushing explosions.

Obviously, the unspoken rules in the industry, those novice sellers who don’t brush, are really more difficult to pass the initial stage on their own, and survival has become a problem. Naturally, it is the general trend, and it is not good to pretend to advise you not to brush.

Recently, Amazon experts have also revealed some related factors that hinder the recovery of sellers’ accounts, as follows. I hope sellers and friends will pay attention to them:

1. There must be a reason for closing the account, and the same is true for repeatedly applying for restoring the account.

Sometimes the application is rejected just because the seller is too scared, and the seller needs to write a coherent, objective and convincing complaint email.

2. A letter containing three sections: finding out the problem, action plan and preventive measures.

3, the authenticity of the investigation

Sellers need to do serious research, so they can’t convince Amazon that they have found out the fundamental problem of the store being blocked.

4. The structure of the statement letter is also very important, and the viewpoint is clear and definite.

5. “Selling fake goods” and “infringing intellectual property rights” are not the same thing.

6. The risk of mixed inventory is increased.

Using mixed inventory means that you may be responsible for the mistakes of other sellers. If you don’t want to take the risk, choose the option “labeled inventory”.

Seventh: the shops are blocked due to the infringement of intellectual property rights.

1. What is intellectual property?

Amazon sellers need to maintain four types of intellectual property rights: Copyright, Trademark, Utility Patent and Design Patent.

2. Consequences of infringement

The property owner or legal representative may file a lawsuit against Amazon. Infringement of intellectual property rights will lead to the closure of the seller’s Amazon account and the freezing of funds. . Amazon policy also stipulates that it is not allowed to sell fakes, pirated and unauthorized products.

3. Countermeasures

1) When Amazon informs the seller of infringement, the seller should actively respond.

2) Browse the content guide and anti-counterfeiting policy.

3) Find out the products or related sales information that violate the intellectual product law and Amazon policy.

4) Provide the list of suppliers and their contract terms.

5) Contact the owners of intellectual property rights and talk to them directly. Usually, they are easier to communicate than lawyers.

6) Request the intellectual property owner or agent to cancel the complaint.

7) Write an action plan, including the consent of the property owner to cancel the complaint.

For private brand products

When publishing product information, we should pay special attention to the words used to ensure that everything is original.

Before you publish your own brand product, make sure it is unique, even if it has passed the patent examination.

Detecting brand keywords or phrases in a trademark database,

If you buy from a third party

If possible, know the intellectual property owner and sales agent of each product.

Record the project list and invoice of each product and check it before publication.

Ensure that the documents obtained are invoices, not order confirmation, proforma invoices, commercial invoices, etc.

Ensure that all published product information, including pictures, has the approval of the intellectual property owner.

Eighth: the store is blocked due to the failure of KYC audit.

According to the requirements of relevant European regulatory authorities, Amazon is obliged to conduct company and company owner identity audit (KYC audit for short) for sellers who open stores on European platforms (including Britain, France, Germany, Spain, Italy, etc.). The seller can only sell on the European platform after being approved by the European verification team.

The documents required to be uploaded by the seller include:

1. A scanned copy of the company’s business license.

2. Passport scanned copies of the company’s main contacts and beneficiaries (beneficiaries refer to natural persons or legal persons who hold 25% or more of the shares in the company) (if there is no passport, you can replace it with the front and back of the ID card and the personal page of the household registration book).

3. Corporate bank statement: Open a corporate bank statement, which can be used by any bank. Billing requirements:

There must be a company name, which is consistent with the company name on the business license;

To have a bank name or logo, please clearly see it;

There must be a bank account number in the bank;

If the bill has a date and requires the opening date to be within 180 days, it can be accepted without a date;

4. Company bill: any company daily expense bill in the last 90 days (including water, electricity, gas, internet, telephone social security, bank statement, etc.);

5. Personal expense bill: any personal daily expense bill of the main contact and beneficiary in the last 90 days (daily expenses include water, electricity, gas, internet, television, telephone, mobile phone and other expense bills or credit card statements, etc.); It must be issued by a formal institution (public utilities, banks, etc.); The bill must have the name and detailed home address; If the bill is in the name of the spouse, a marriage certificate must be submitted at the same time; If the bill is in the name of the landlord (the landlord of the company), a formal house lease contract is needed to prove the relationship. Screenshots of online bills are also acceptable, and complete web links are required in the early stage. If the seller cannot provide the above personal bill, his residence permit or temporary residence permit is also acceptable.

In the process of KYC audit, it is necessary to fill in the company and personal information truly, and upload the real documents and materials. Any attempt to avoid or bypass the audit and improperly fill in the information or forge materials may lead to the failure of the audit and the closure of the store.

After clicking the link to start registration, please ask the seller to choose the seller classification truthfully, and the company seller needs to choose the company; Fill in the registered address of the company on the business license at “How to contact you with Amazon”; Fill in the registered name of the company in the business license at the “legal name of the seller”. Company address and name can be translated in Pinyin.

After the registration is successful, please don’t hurry to fill in the required information or upload materials in the background. Amazon’s seller support team will get in touch with the seller as soon as possible and explain the required information to the seller before filling in and uploading.