In November, the Mai family collected 88 cases, of which the GBC family alone accounted for 40 cases. Even on the last day, it did not stop, and four cases were connected one day. Among them, two cases are the century-old brand Birkenstock that Mai Jia wants to share with you today. Although it has a long history, this is the first time for this century-old brand to defend its rights, but obviously, it is threatening. Upon inquiry, its trademark “Birkenstock” can be traced back to 1976 at the earliest, and in the following decades, the brand has been perfecting its brand trademark, so cross-border sellers should pay attention to avoiding it when choosing products.
Birkenstock brand roots can be traced back to 1774, and its founder was Johann Adam Birkenstock, a shoemaker in a small German village. BIRKENSTOCK shoes have been famous for their comfort, functionality and environmental protection for hundreds of years. The iconic BIRKENSTOCK sole is made of high-quality and sustainable natural materials: natural cork, natural latex and jute. Natural cork and natural latex are the core of the sole, which provide support for the body and relieve pressure for the feet; The upper and lower layers of jute provide extra stability and durability for the shoe bed; The surface of the shoe bed is also covered with a soft and breathable suede leather. In 2017, BIRKENSTOCK developed a sleep system and launched bedding, mattresses, bedding and other products. In the same year, BIRKENSTOCK also launched a series of natural skin care products. Birkenstock was listed on the New York Stock Exchange on October 11th, 2023.
Basic information of the case:
Prosecution time: November 30, 2023
Case numbers: 2023-cv-16398 and 2023-cv-16390.
Brand: Birkenstock US BidCo, Inc
Law firm: GBC
The latest development of the case:
Brand profile:
BIRKENSTOCK is a German footwear brand with a history of more than 240 years, which is famous for its exquisite craftsmanship and high-quality materials. Simple and fashionable design, ergonomic, can fit the arch of the foot and provide comfort and support for the wearer. In addition to its excellent design and technology, BIRKENSTOCK is also famous for its environmental protection and social responsibility. The brand is committed to using sustainable raw materials and production methods, and actively participates in various social and environmental protection projects to give back to society and protect the environment.
Trademark copyright information:
Example of publication:
WhatApp:+86 156 8077 8360
WeChat search follows the public platform "麦家支持":
● Input the US case number to real-time query the case filing time/latest progress
● Check if the case is in default judgment (important)
● Investigate the settlement/response/withdrawal of other defendants and sellers in the case in the United States
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