The luxury brand Hugo Boss killed a comeback three years later, and how many cross-border sellers were caught off guard?

Hugo Boss was born in Germany in 1923, and the name soon became synonymous with the world’s top men’s wear. As a classic fashion brand in Germany, Hugo Boss is famous for its high-quality men’s and women’s clothes, perfumes, watches and other exquisite accessories. Brand core concept: to create an extraordinary image for successful people.

Germany, a country where logic and art coexist. Hugo Boss embodies the thinking characteristics of German fashion, combining logic and design. Hugo Boss’s window always shows Germany’s unique structural rectangular design: concise, logical and distinct, which makes Hugo Boss’s products more textured.

Hugo Boss brand series mainly include:

Boss: the main business suit.

Hugo: For the younger generation who are pursuing the trend.

Baldessarini: It was once aimed at men with high taste, but it was replaced by Hugo Boss Black in 2007. At present, only perfume series is left.

Hugo Boss perfume, although French and Italian perfumes dominate the market, Hugo boss stands out with its unique German meticulous style, creating a unique and unobtrusive fragrance.   The luxury brand Hugo Boss killed a comeback three years later, and how many cross-border sellers were caught off guard?    

Senior players of cross-border e-commerce should still remember that the brand came in the summer of 2020. After three years, when it was about to fade out, he quietly came back. At present, the case is in full swing, and cross-border sellers can quickly investigate and respond in time to avoid being caught off guard when funds are frozen.

Basic information of the case:

Prosecution time: August 30, 2023

Case number: 2023-cv-23329

Brand: Hugo boss trademark management gmbh & co.kg.

Brand: HUGO BOSS Hugo boss

Law firm: Boies Schiller Flexner LLP

The latest development of the case:

The luxury brand Hugo Boss killed a comeback three years later, and how many cross-border sellers were caught off guard?

Summary of cases in recent two years:

Prosecution time, case number, brand of law firm

2020/6/26 20-CV-3784 Baker McKenzie Hugo Boss Hugo Boss

2023/8/30 23-CV-23329 Boies Schiller Flexner LLP Hugo Boss Hugo Boss

Brand profile:

Hugo Boss is a luxury brand with a history of nearly 100 years, and it is also one of the most famous luxury clothing brands in the world. Its product line is mainly high-end fashion, and it has also expanded to perfume, glasses and watches. BOSS product line focuses on high-end fashion and business clothing for men and women. Its products are sought after around the world. The brand has opened hundreds of boutiques all over the world and is famous for its high-quality design, exquisite craftsmanship and continuous innovation.

Trademark copyright information:

The luxury brand Hugo Boss killed a comeback three years later, and how many cross-border sellers were caught off guard? The luxury brand Hugo Boss killed a comeback three years later, and how many cross-border sellers were caught off guard? The luxury brand Hugo Boss killed a comeback three years later, and how many cross-border sellers were caught off guard?

Examples of infringing products:

The luxury brand Hugo Boss killed a comeback three years later, and how many cross-border sellers were caught off guard?

Add legal assistant WeChat: maijiazhichi (can be pulled into TRO infringement settlement litigation -10000 person WeChat group)
WhatApp:+86 156 8077 8360
WeChat search follows the public platform "麦家支持":

● Input the US case number to real-time query the case filing time/latest progress
● Check if the case is in default judgment (important)
● Investigate the settlement/response/withdrawal of other defendants and sellers in the case in the United States

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