The brand story was born in 1978. Brian Smith, a young Australian surfer, started his trip to America with a bag full of sheepskin boots on his back. Found his new home in a surfing camp in California, and the UGG brand was born.
Deckers Outdoor Corporation acquired UGG brand in 1995. By 1998, its product line had expanded to two boots, four slippers and some other styles. In 1998, UGG entered the ranks of luxury footwear brands in the world for the first time. UGG’s initial positioning is a high-end luxury brand, supported by advanced marketing strategies and high-end fashion circles. UGG is famous for its perfect combination of comfort and fashion among high-end footwear brands.
Basic information of the case: March 16th, 2023.
Case number: 2023-cv-01650
Brand: Deckers Outdoor Corporation, et al.
Law firm: GBC
Summary of cases in recent two years
Prosecution time, case number, brand of law firm, brand side
2022/3/23 22-cv-1512 GBC UGG Deckers Outdoor Corporation, et al
2022/2/7 22-cv-665 GBC UGG Deckers Outdoor Corporation, et al
2022/2/3 22-cv-61322-cv-611 GBC UGG Deckers Outdoor Corporation, et al
2021/4/12 21-cv-1930 GBC UGG Deckers Outdoor Corporation, et al
2021/2/24 21-cv-1070 GBC UGG Deckers Outdoor Corporation, et al
2021/2/23 21-cv-1033 GBC UGG Deckers Outdoor Corporation, et al
2021/2/22 21-cv-989 GBC UGG Deckers Outdoor Corporation, et al
2021/2/22 21-cv-980 GBC UGG Deckers Outdoor Corporation, et al
The latest development of the case
Brand information
UGG Australia, an internationally renowned brand of American high-end fashion lifestyle. Originated in 1978. UGG is made of superior materials and exquisite craftsmanship, bringing a full range of shoes, clothing, accessories, bags and household products all year round.
Trademark copyright information
Examples of infringement
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