As of September, American plaintiff HSP Law Firm had filed eight cases in 2023 on trademark rights protection of Bigfoot bigfoot truck, which was the same as the eight cases in 2022. By the end of 2023, there are still three and a half months. Whether it will surpass the KPI record set in 2022 is still difficult to draw a conclusion. As a cross-border seller, what you can do is to constantly improve your awareness of intellectual property rights. Only by resolutely not touching infringing products can you protect your money bag and stay away from infringement. According to the analysis of cases received by Mai Jia in the past, in addition to Amazon platform, TEMU platform is also the hardest hit area of the case. This small series has made some extensions on the basis of recent cases involving trademarks, hoping to help cross-border sellers and friends to prevent lightning. Bigfoot is a very famous name in the automobile field, especially in the monster truck field. As a pioneer of monster trucks, it began in the mid-1970s. Created by Bob Chandler, it was originally a Ford pickup truck modified for himself. But soon, because of its huge tires and impressive off-road ability, it became the focus of public attention. Until today, Bigfoot4x4 has become the most famous Bigfoot refitting company in the United States. 
Bigfoot’s biggest feature is its huge tires. These tires mainly came from agricultural vehicles in the early days, but in the mud cross-country competition and pickup truck towing competition, pickup trucks need to use suspension lifting kits to achieve several times the usual ground clearance, and at the same time, the tires are getting bigger and bigger, and the taller body will give people a greater visual and psychological impact, which is one of the charms of Bigfoot.
Basic information of the case:
Prosecution time: August 24, 2023
Case number: 23-cv-5986
Brand: BIGFOOT bigfoot Truck
Law firm: HSP
The latest development of the case:
Summary of cases in recent two years:
Prosecution time, case number, brand of law firm
2023/8/24 23-cv-5986 HSP BIGFOOT bigfoot Truck
2023/7/11 23-cv-4446 HSP BIGFOOT bigfoot Truck
2023/4/28 23-cv-2661 HSP BIGFOOT bigfoot Truck
2023/4/27 23-cv-2623 HSP BIGFOOT bigfoot Truck
2023/3/22 23-cv-1480 HSP BIGFOOT bigfoot Truck
2023/2/24 23-cv-1136 HSP BIGFOOT bigfoot Truck
2023/2/3 23-cv-668 HSP BIGFOOT bigfoot Truck
2023/1/11 23-cv-147 HSP BIGFOOT bigfoot Truck
Brand profile:
Bigfoot mainly participates in various performances and competitions, including crushing used cars, jumping obstacles and competing with other monster trucks. The competition spans the whole country and attracts a large number of loyal fans. It not only performed in large-scale automobile exhibitions and competitions, but also appeared in countless commodities and media, from toys to TV programs. Sponsors even include Microsoft, Firestone, Summit Racing and so on. As the founders of Bigfoot, Bob Chandler and Jim Kramer officially entered the official Bigfoot Hall of Fame in 2008.
Trademark copyright information:
Examples of infringing products:
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WeChat search follows the public platform "麦家支持":
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