Smiley’s smiling face image originated from the background of social crisis in France in the late 1960s. At that time, when France was facing a depressed social environment and political changes, reporter Franklin Loufrani proposed ” Smile in France ” Concept, and promoted in the French evening news ” take the time to smiley” Slogan. They use Smiley smiling face image in newspaper headlines, and guide readers to read positive content by marking positive news, helping people get out of psychological haze and live a happy life.
This sunny smiling face image spread quickly, trying to convey a positive attitude to the French people under pressure and pessimism, and encouraging them to maintain an optimistic attitude. In 1972, Franklin Loufrani founded The Smiley Company to further develop the Smiley brand.
Basic information of the case
Time of prosecution: June 26, 2023
Case number: 23-cv-22376
Brand: THE SMILEY COMPANY SPRL
Law firm: THE BRICKELL IP GROUP, PLLC.
The latest development of the case
Brand information
With the wide spread of Smiley’s smiling face, this unique and easily recognizable image is deeply rooted in people’s hearts with its positive spirit. As a propaganda ” Happy ” Smiley has not only become an iconic image, but also covers all kinds of product lines, including daily necessities, clothing, jewelry and other fields.
With its cheerful smiling face image, Smiley brand has been committed to spreading the values of positive energy and happiness. Whether through practical daily necessities closely related to daily life, fashion clothes and exquisite jewelry, Smiley hopes to bring people a pleasant and happy experience. No matter where you are, people can see the happiness and positive spirit represented by Smiley brand, so it has become one of the internationally recognized and loved brands.
The scope of this IP rights protection will be very large, because many sellers are easy to step on the pit and smile.
Trademark copyright information
Examples of infringement
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