As jeans ” The originator ” ，Levi’ S symbolizes American wildness, fortitude, rebellion and the spirit of American pioneers. After a century and a half, it has spread from the United States to the whole world and has become a fashion acceptable to men, women and children all over the world. However, the recent infringement case about Levi’s has been put on the attention list, and the agency is still an old friend GBC. Mai Jia supports reminding relevant sellers to be vigilant and avoid misusing icons.
Basic information of the case
Case number: 22-cv-3226
Time of filing the case: June 21, 2022
Brand: Levi Strauss & Co
Plaintiff brand: Levi’s Levis
Plaintiff’s law firm: GBC
Summary of cases in recent two years
Prosecution time, case number, law firm brand
2022/6/21 22-cv-3226 GBC Levi’s Levi’s
2022/1/6 22-cv-77 GBC Levi’s Levi’s
brand introduction
Levi’ S) is a famous brand of jeans, founded by a Jewish businessman Levi Strauss (Levi Strauss). In 1853, Levi Strauss founded Levi Strauss & Co, which produces canvas overalls. In 1873, he and JACOB DAVIS, another group of people, patented the “bump nail” used in their button-down jeans, marking the birth of the first pair of jeans.
Levi’s has been pursuing innovation for a hundred years. In 1960, it launched a series of washed jeans. In 1967, flared jeans appeared. In 1986, it began to produce tattered jeans with holes punched in advance and turned the jeans trouser legs upside down ” Flanging ” In 2003, the sexy and trendy TYPE1 TM series with unique tailoring and cool style.
In the 2018 Top 500 World Brands list, Levi’s ranked 111th.
Trademark copyright information
Examples of cross-border infringing products
The latest development of the case
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